Personal Branding Interview Kathryn Hall - Personal Branding Blog - Stand Out In Your Career

Personal Branding Interview Kathryn Hall - Personal Branding Blog - Stand Out In Your Career Today, I spoke to Kathryn Hall, who is an internationally known book publicist, and author of the forthcoming book Plant Whatever Brings You Joy: Blessed Wisdom from the Garden. In this interview, Kathryn talks about her book, things we can learn from nature, how to stay focused and not spread yourself too thin, cleaning up negative publicity, and she shares secrets for getting media attention. How did you come up with the name for your new book, Plant Whatever Brings You Joy? Plant Whatever Brings You Joy is one of the 52 metaphors or lessons on which my book is built. All the metaphors were garnered by working in gardens over a period of years. As I worked in the various gardens I created I always had a mind to be answering the question, What is this garden teaching me that also applies to my life in general? Since the garden is a place responding to the organic wiring of the planet it seemed like a healthy and wise exercise to be engaged in. I also found it enormously entertaining to do this, a kind of intellectual and spiritual practice full of heart. Planting whatever brings you joy was one of the obvious observations I arrived at, and it lended itself to being the flagship lesson for the book. It is also the name of my blog which currently is one of the top gardening blogs in the world and welcomes over 37,000 visitors each month from around the world! What are some things that the nature world has to offer? There is an intrinsic rhythm and balance in the natural world that is built upon thousands and thousands of years of evolution, literally. And as much as we unwittingly work at forgetting that fact, the truth is we are part of that system. The more we return to our essential roots, working in the earth, observing the earth, caring for the earth, the more we are likely to begin to build a bond which has been tragically broken, most likely with the advent of the Industrial Revolution, which, of course, was very exciting for humans, but unfortunately we threw out the baby with the bathwater. Notice we are now scrambling to reintegrate what our Grandparents knew and we rejected learning. We cant face tragedies like the Gulf Oil Disaster and the current economic climate and not notice that we have to start making new life choices, like growing our own food, buying locally to stop the expensive transfer of goods that are out of season and not in keeping with our own environmental needs, cooking at home, canning and drying foods and using less energy! Nature is a balm to our hearts and minds and souls. We dont have to wait to go vacation or for a weekend hike to tap into it and be restored by it. We can get into the practice of going outside in the early morning before our neighbors are up and about and taking in the quiet, filling ourselves up with the stillness, the wisdom, the fresh air our bodies need to energize us for the demands of the day. Even better if you are working on a garden! And in that quiet eventually we will find the treasure of all treasures: the ability to hear the still small voice within that will lead us on the path of our own highest good towards our own unique destinies. Yes, really. How can someone prevent themselves from biting off more than they can chew? Setting healthy boundaries is one of the challenges of being human. We all have this lesson and we all will learn to master this differently. Your attention is energy. Wherever you put your attention, you will get more of that back,be it the amount of attention you put on food, exercise, television, work or play. So the first step is to begin to take notice about where you put your solid gold attention. You may have to keep a journal to do this effectively. Then once you become better aware of how you are spending your time (reallyas in, dead honest) you have the beginnings of being able to make a more conscious choice about whether that really is how you want to spend your energy, which is limited, like your life. How were you planning on spending your life? If you are one of those folks who is very very clear about what you want and how you want to be spending your energy you might need to ask yourself if your life is balanced. In the Native American tradition each of the four directions means something. The direction of north is rest. In order to have a balanced life and not be overextended one must have rest. I used to have an issue with doing n othing. I learned to tell my inner critic when I chose to do nothing that I was doing North. It worked. Another issue for folks who might be biting off more than they can chew is that they simply have not learned to say no. Usually the person who can not readily say no has a very strong Pleaser archetype in their personalities. Its not easy to disengage from the Pleaser, maybe because he or she is so nice. There are a lot of strokes for being a pleaser coming from the outside. But eventually this imbalance catches up with the person being run by this part of him or herself and the day will come when self love becomes the binding commitment and that works wonders! If you get negative publicity, how do you clean it up? Switching hats to publicityId say its imperative to manage what one puts out into the world from the outset. This requires asking oneself what ones intention is, intrinsically. If one has a pure intention one is much less likely to attract negative publicity. The Dutch say, In the seed is the tree. If you are putting yourself out into the public and its coming back negatively you might ask yourself about the form in which the message was put out into the media world. When Im really stuck I take a couple of steps backward and reflect. Then ultimately I rely on the teachings I learned from a very wise teacher I had in grad school who said, Show up. Pay attention. Tell the truth. And dont be attached to outcome. That will pretty much get your through anything. I suppose another good resource if one is trying to clean something up might come from the wise words of the I Ching, which counsels, The best way to fight evil is to make energetic progress in the good. So in the situation you are describing, Id get busy. What are some of your secrets to getting attention from the media? Again, I believe that the secret to true success with the media is to put something out there that the world needs. Add value. So the very first step is in the very first building block. What is your intention? If your intention is to make a lot of money, spare us. If your intention is to be of service (even if you do happen to make a lot of money!) and to offer something you truly believe will make the experience of life on earth (including all its creations) a better place to be, i.e., youre leaving it better than you found it, then I think thats the very best prescriptive for approaching the media. Mind you, you might be ahead of your time. The first book I promoted over thiry years ago was Shakti Gawains book Creative Visualization. The only folks in the media who had a clue what I was talking about were the Olympic trainers I found in CO. Everyone else pretty much thought I was a loony. Now that book has sold millions of copies and has been translated into countless languages. Shakti made a difference. In my early years as a book publicist I was often promoting books that had not mainstreamed yet. Its important to remember that the media are people, individuals. So in promoting books you really just need to find that person, regardless of what publication he or she may be working for, who gets you and your book. Building relationships with these people is critical to the success of any media campaign. But you cant be attached to where or with whom you might find that connection. In my experience its often a big surprise. Kathryn Hall is an internationally known book publicist, who has spent the major part of over three decades promoting books designed to make a difference, expressed in her popular tagline, “Changing the world one book at a time.” Kathryn is also a writer, a passionate gardener, a devoted mother, a keen Nature observer and an animal lover. She holds a B.A. in English from Kent State University and did graduate work in the field of Social and Cultural Anthro-pology at California Institute of Integral Studies in San Francisco. She was the contributing health writer for The Financial Times Guide to Business Travel (Financial Times/Prentice Hall, London). Her articles have appeared in Bird Watcher’s Digest, the San Francisco Business Times, and Journal for Quality and Participation. She is the author of the forthcoming book Plant Whatever Brings You Joy: Blessed Wisdom from the Garden. Kathryn is a member of the Garden Writers Association of America and of Northern California Book P ublicists and Marketing Association for whom she wrote a column called “The Publicist’s Journey.”

Find Out How to Find the Best Online Resume Writing Services

Find Out How to Find the Best Online Resume Writing ServicesThe need for best online resume writing services in 2020 is now much greater than ever before. Companies are looking for fresh new graduates to fill the vacancy they have in their company and many of them simply don't have the time to write their own resumes. For this reason, outsourcing a service to write the perfect resume is becoming more popular.When outsourcing a service to write your online resume, you will be providing them with all of the information about your past and present employment, as well as a writing sample. The question you have to ask yourself is, do you really want to spend your valuable time writing up a resume for an individual who is going to sit down and read it. It's simply not worth it. The person is going to look at your work history and read your skills and determine if you meet the criteria.Of course, there are some people that can't keep a job for too long because of their past employers. This is probably something that you do not wish to deal with when you are looking for a new job. So, when you are looking for the best online resume writing services, you have to make sure that they can focus on a singular situation, rather than several different jobs and get you ready for the interview in a much quicker and less stressful way.For this reason, it is important that the writing service you choose is someone who is knowledgeable about the particular position that you are applying for and can clearly tell you if you will fit with the specific qualifications for the position. They will also be able to tell you whether or not the position is in high demand or not. When you use a best online resume writing services, they will also help you prepare your cover letter, which is generally required for this kind of job.The process that you go through for sending your resume is very important as well. In most cases, it's very simple to send your resume to a prospective employer, but there are times where you will have to wait until they get it in the mail to figure out how to send it in the first place. There are some services that will automatically forward your resume on to the right person for you, and if this isn't an option for you, you can just follow the instructions provided in the email.These services offer you the ability to upload an unlimited number of resumes into their system, and then you will be given the opportunity to review and edit as many as you want. You can make minor changes to some of the information or make major changes to everything. Whatever you choose to do, just make sure that it is correct.Some of these services will also charge you by the hour, and the way that they calculate these prices is based on the number of hours that you will spend in their system. If you are unable to provide the specific amount of time needed for each resume, you can consider hiring in-house employees to do this for you. However, as most of these onlin e resume writing services are very flexible with time and budgets, this shouldn't be a problem.Remember, outsourcing a service is going to save you money, and you can find these kinds of services in all kinds of industries. If you want to save money and don't have the time to write your own resume, finding the best online resume writing services is the way to go. The bottom line is that you have to spend a lot of time in front of a computer with a poor resume, and then send it off to the wrong people in order to get the job.

5 Networking Tips For Shy or Introverted People

5 Networking Tips For Shy or Introverted People 9 Flares 9 Flares Being shy can be a networking asset, you just need to know how to use it.  Remember, the world craves balance.  If networking events were made up of entirely extroverts, they would drive themselves crazy.  Here are COTJs 5 networking tips for shy or introverted people: 1. Utilize Social Media Begin networking first on Linkedin, Facebook, Myspace, or any web 2.0 destination that connects you to people with similar interests.   Start building up your contacts/friends list, and build up your relationship with these people.  Once you feel comfortable, invite them to join a networking event with you.  This may help the lessen any intimidation you may feel of going it alone. 2 . Use being shy to your advantage People absolutely love carrying on about themselves, so provide an ear for them to let loose on, and you’ll make a friend in the process.  Don’t be intimidated by louder, extroverted net workers.   They need you, and they know it.   Just be yourself, be polite, listen, and sacrifice your ears over to the extroverts. 3 â€" Set networking goals Make it your mission to talk to X amount of people and/or set a goal on how many events you’ll attend each month.   If nothing else, just set your mind on having fun and enjoying each event.   A positive mind set is critical. 4 â€" Know when to speak up Lay low until a question surrounding your area of expertise is brought up.   Once you feel confident, speak loud and clear.   Keep it short and to the point, and you will look like a star. 5â€" Smile Simple right?   Not only does the upside down frown bring a look of confidence, but you’ll instantly become easier to approach as well.   Heck, smiling may even force/trick you into having a good time.  Not smiling can leave a negative impression that you’re intimidated, uncomfortable, uninterested (maybe the worst), tired, or just sociably awkward.  I know this is weird, but just in case you honestly dont know how to smile, click HERE TO LEARN.

Crafting an Excellent NHS Application Cover Letter - Margaret Buj - Interview Coach

Crafting an Excellent NHS Application Cover Letter Every day the NHS cares for millions of people throughout the UK, undertaking around 820,000 consultations and 192,000 outpatient appointments. They receive almost  60,000 visits to accident and emergency departments, 14,000  emergency admissions, as well as 21,000 elective admissions and around 108,500 patients receive dental treatment. To deal with this huge level of activity, there are currently 1.6 million people working throughout the organisation which, alongside McDonalds, Wal-Mart and the Chinese Armed Services, makes the NHS one of the world’s largest employers. Because of its humanitarian and inclusive nature, treating the population without discrimination and regardless of economic and social standing, for many, being an employee of the NHS is a great source of pride and privilege. And, with more than  350 different careers  on offer in both medical and non-medical capacities, new workers of varying skills and experience are taken on every year, with a very competitive application process deciphering who will be fortunate enough to join the fleet of NHS workers. Read the job description thoroughly Applying for an NHS role is not something to be taken lightly, so before you start your application, read the advertisement carefully, paying particular attention to the job description and person specification. Whereas in many industries making a statement and trying to be different can be a great way to standout to employers, the NHS is renowned for being more conventional, and a well executed curriculum vitae and covering letter is still the preferred approach. Your application should demonstrate a thorough understanding of the role that you are applying for and the skills and responsibilities necessary to undertake it. The NHS is not known for taking chances on their employees. If you are seen to not have the essential requirements, you will almost certainly not progress to the next stage of the interview process. Due to the competitive nature of the application process, it’s also important that you present yourself to meet as many of the desired skills as possible. Craft the perfect NHS covering letter Again, contrary to many industries where attaching a CV to an email is the standard procedure, the NHS uses its own application process in order to ensure it seeks out the prime candidates for the role in question. However, adding a covering letter to your application can be an effective way to personalise it while providing you with an opportunity to discuss your motivations for applying for this particular role. A covering letter is a way to highlight your relevant experience and the qualifications that make you the right candidate for the role. Keep the letter general and make reference to your application, where you can discuss your skill set in further detail. Consider the small details, spell the recipient’s name correctly and triple check your use of punctuation throughout your letter â€" attention to detail is a valuable asset to an organisation such as the NHS. Complete a detailed application form Consider the skills, qualifications and experience that you have gained in your working life and relate them to the role that you are applying for. Include specific duties and responsibilities, the skills and knowledge required for the role and, for the additional information section make sure to highlight any extra-curricular and voluntary work that you have completed. If you’ve worked in the NHS beforehand, now is the time to shout about this experience, such as familiarity with in-house systems and procedures etc. Providing three years worth of references is mandatory for the application process however, you have the option to provide more. This should include people in positions of responsibility from your two most recent employers, who can make accurate comments regarding your competence, reliability and suitability for the post. Include contact details to avoid any potential delays to your application process. Bear in mind that making a good first impression is vital and your application form will set the tone for your interview, and potentially your working life with the NHS if you are successful. Before submitting your application read through the form to check for any errors or omissions, as you will be unable to make any changes once the form has been submitted. Author Bio Scott Beaman is digital writer for Go to Job Board, specialists in non-medical and non-clinical jobs with the NHS.

Age and Your Resume

Age and Your Resume Title VII of the Civil Rights Act, The Age Discrimination in Employment Act, protects workers 40 and older from age discrimination with respect to any aspect of employment: hiring, firing, job assignments, salaries, career advancement, benefits and other aspects. However, age discrimination is difficult to prove, so keep an eye on what you put on your resume. Is there any information on there that gives away your age? Listing a job you started in 1972 might be a bad idea. Look to the obvious. Do not put your birthday, Social Security number or other personal information on your resume. If you live in a community that is well-known as an older community or retirement community, leave off the community name in your address. Many people leave their graduation dates out of the Education section on their resume. The Work History or Professional Experience section and listed skill sets on an executive resume may identify you as an older worker. However, most employers only expect your last 10-15 years of employment history to be listed on your resume, so this in itself may not give away your age. Affiliations and Awards resume sections can also inadvertently give away your age, especially when they are age-related such as The American Association for Retired People (AARP) or lifetime achievement awards. Keep in mind that AARP membership and lifetime achievement awards are given out well before most American people now retire. Not a good idea to list AARP, just dont do it. The publications section on a curriculum vitae can also give resume readers a clue to your age, especially if it is extensive. This is because you would typically list publication dates for each work you have published. If you have 30 years of published works, your readers may assume that you are at least 50 years of age. 50 isnt old, but you might want to summarize your earlier works in a paragraph format and omit the dates. Check your resume or curriculum vitae routinely for anything that can easily identify you as an older worker. Do not give an unscrupulous employer any reasons to discriminate against you based on information from your resume or curriculum vitae. The good news is that there are jobs out there for older workers, so get your resume polished up and go after them!

Tips For Writing a Resume Online

Tips For Writing a Resume OnlineA resume writing service Boulder Co. has offered a variety of services to the job seekers. It was built on the principles of identity, confidence and growth for the job seekers. These are the three attributes that make a person successful in their career. A Boulder Co. job seeker needs these traits to be successful in their career.The main thing that makes a Boulder Co. job seeker successful is to have a well-written resume that you send to the companies and it will be helpful in getting the job that you are aiming for. A resume writing service is not just offering the services but they also ensure that the work done will definitely get you the job. But in order to get the job you need to know how to write a resume. This article provides some useful tips and pointers.Career goals: Work out the career goals that you have. Know the things that you want to achieve and the career that you want to choose. Focus on this, because this will help you focus on y our career goals. Take your job responsibilities and talk about it with your future employers. Do not be afraid to say what you really want to achieve in the business field. The more confident you are about your career goals, the better the writing job is going to be for you.Skills: Being skilled is a great skill. A resume writing service knows that and they can help you find your skill. They will give you assistance in defining your skills and it will be very helpful for you to take off the hesitation when it comes to getting your skills and other abilities assessed by your employers. Focus on your skills, your capabilities and your knowledge and these are the things that a resume writing service can help you with.Cover Letter: One of the most important parts of a resume is the cover letter. A Boulder Co. job seeker should include the cover letter when the resume is being prepared. When they see the resume, the prospective employer will see the information you include in the cover letter. In order to make the cover letter effective, you should make sure that you take the time to do a good job with it.Creating a Professional Internet-Sensitive Resume: As a professional resume writer, you should know how to create a resume that will attract attention from a prospective employer. The goal is to be noticed by the employers so you need to work on creating a resume that will grab the attention of the employer. In order to do this, you can follow the recommendations given by an organization that creates online resumes. These online resumes are designed to be professional and easy to use. They can also be used to explain your experiences and accomplishments to the employers who are looking for someone with those skills.The resume that you are writing is one of the most important documents that you will ever create. A resume is a person's first impression of the company that is hiring them. A resume must be created in a professional manner to reach the right candidate . There are many job vacancies available for Boulder Co. job seekers so it is always a good idea to take help from a resume writing service to develop a resume that will be suitable for the employers and the prospective job seeker.

Gen X Wages Hurt More Than Millennials by Great Recession

Gen X Wages Hurt More Than Millennials by Great Recession In the wake of the Great Recession, discussions about the tough job market often centered on millennials and their inability to get their footing during their foundational career-building years. Or analysts discussed the inability of an anemic economy to stimulate meaningful wage growth. Both points were true sources of concern. But they masked a deeper problem affecting one specific subset of Americans, those in their 40s and early 50s, otherwise known as Generation X. This demographic’s labor market travails are often overshadowed by what’s going on with the much largerâ€"and, let’s face it, much “sexier”â€"millennial age bracket. But a look at the median wage earned by Gen X workers compared with the overall workforce shows that the earning power of this age group has barely regained the ground lost during the recession, and they haven’t been gaining ground the way they should at this point in their careers. “Gen Xers are worth singling out because they’re in their peak earning years. They’ve now missed out on what should be the biggest raises of their careers,” Quartz pointed out. Calculate: What is my current net worth? So even though starting salaries are lower and raises are smaller today than they were before the recession, workers in what should be their best years are the ones who stand the most to lose today.